— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) August 8, 2022 According to Kuo, the Apple AR/MR headset will be “the next revolutionary product” for the company. He also expects the pricing to be in the $2000-$2500 range, which is twice the price of the Valve Index and many multiples of the Occulus Quest VR 2. Although, the pricing might not be that high given Apple’s VR headset will be a standalone one without a base station. Other prominent standalone headsets like the Quest 2 retail for only $399, and can present Apple with a serious challenge. Another interesting tit-bit from the report, Apple, with the first generation of headsets will test if demand for VR actually exists, and then the company will focus its effort on pricing and shipping more units. This can be a turning point for the entire industry too, as Apple has that market distorting superpower, where they can create demand at will. Before Apple, not many were interested in completely wireless earphones, but after Airpods, TWS earphones became the norm. Apple has the ability to do this for VR too, given they get the rest of the important stuff right, specially pricing. – Apple’s internal issues during initial development, Source – Bloomberg
